A Change of Pace at Chloé

Starting this week, iconic Parisian fashion house Chloé has a new creative director. Natacha Ramsay-Levi was announced last month as the successor to the label’s former director, Clare Waight Kellar.

Chloé was founded in 1952 by a woman named Gaby Aghion. This was a time when women’s fashion was mainly controlled by men, and Agion wanted to make clothing that would allow women to freely express who they were.

Gaby Aghion’s original motive for Chloé continues to drive the label today, while the aesthetic has updated to fit 21st century styles. The current Chloé girl style is ultra-feminine but in a confident and very put-together way. Classic elements of tailoring and an emphasis on form allow the cool feminine looks an air of timelessness and sophistication.

In a statement, Ramsay-Levi shared: “I am very proud to join a house founded by a woman to dress women. I want to create fashion that enhances the personality of the woman who wears it, fashion that creates a character and an attitude, without ever imposing a 'look'.”


Natacha Ramsay-Levi has plenty of experience with classic French fashion houses. She spent many years working as a designer under Nicolas Ghesquière and was creative director of womenswear for Louis Vuitton since 2013. Additionally, Ramsay-Levi has worked for Balenciaga, Burberry.

Ramsay-Levi will have the summer to prepare her Spring/Summer 2018 collection for Chloé, which she will show in Paris in September. Spectators are interested to see how Ramsay-Levi’s style will blend with the Chloé appeal and what it would mean for the new Chloé girl.